COLOMBIANS AT WORK USE THEIR CELLPHONES, TABLET OR COMPUTER TO:

 

- 63% to make a call

- 55% to chat

- 50% to send or check their email account

- 49% to browse on the internet

 

USES OF SOCIAL MEDIA:

 

- Colombians spend 13 minutes a day in Facebook

- 68% use Twitter at least one time every two days

- 67% use Twitter to be informed: news

 

Tecnósfera, R. (2014, October 1). EL TIEMPO. Retrieved August 21, 2015, from http://www.eltiempo.com/tecnosfera/novedades-tecnologia/aplicaciones-mas-usadas-por-los-colombianos/14611835

 

52,6 USERS  OF INTERNET FOR EVERY 100:

 

According to the World Bank, the trend in Colombia of internet users (per 100 people) have been increasing each year but the greatest increase was from 2011 to 2012. Anyway, this variable affect our industry since the trend is increasing in general and companies need to be aware of this and make use of technological resources.  This could be an advantage for Doggy Buddy as having a good use of the webpage and counting with the highest technology for our services.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MUNDIAL, E. B. (n.d.). EL BANCO MUNDIAL. Retrieved August 21 , 2015, from http://datos.bancomundial.org/indicador/IT.NET.USER.P2/countries/CO?display=graph

 

IN FACEBOOK, COLOMBIA OCCUPIES PLACE #15, WITH MORE THAN 20 MILLIONS USERS:

 

This information in basically important because it means that Facebook, as a social network, Is one of the most used by Colombia’s who are the likely customers for the industry. Each firm has to know how to take advantage of this resource.

 

 

 

 

 

 

 

 

 

 

 

 

Cifras. (30 de June de 2015). Obtenido de MinTic: http://www.mintic.gov.co/portal/604/w3-article-4425.html

 

8 OUT OF 10 COLOMBIANS 55 YEARS OLD OR LESS USE INTERNET:

 

This is an important trend letting the industry to know that potential customers are connected to internet so it can be a good strategy to implement advertising or acknowledgement by getting firms to be recognized in the internet.

 

 

 

 

 

 

 

 

 

 

 

 

8 de cada 10 colombianos acceden a Internet. (24 de February de 2013). Obtenido de MinTic: http://www.mintic.gov.co/portal/604/w3-article-1634.html

 

THE TOTAL USERS OF MOBILE INTERNET IN COLOMBIA IS 23,8 MILLION:

 

This fact means that there is a great amount of Colombians that take into account the internet and make use of it from a mobile device. The industry must know that people are connected to their mobiles and take advantage of it.

 

Tecnósfera. (27 de November de 2014). Uso de internet móvil en el país aumentó 58 por ciento en un año. El Tiempo. Recuperado el 20 de August de 2015, de http://www.eltiempo.com/tecnosfera/novedades-tecnologia/cifras-de-uso-de-internet-movil-en-colombia/14895016

 

THE DYSON GROOM BRUSH:

 

This brush helps solve the shedding problems. Instead of directly sweeping the hair shed from you pet under the carpet, the brush will help to remove the hair from the before it falls to the floor. It is a vacuum integrates with a wire pet brush.

 

 

 

 

 

 

 

 

 

 

PET WATER FOUNTAIN:

 

The doggie fountain, help maintain your god hydrated. It provides clean and fresh water with only a gentle press on the pedal; stepping on the metal plate activates it. It can be shaped in any garden hose, and also the water pressure if the fountain can be adjusted according to the dog needs.

 

 

 

 

 

 

 

 

 

 

 

THE DOG DUNG VACUUM:

 

This vacuum is for picking up you dog excrement, it collect it in a disposable bag.

 

 

 

 

 

 

 

 

 

 

THE WILMOG:

 

it is a wheelchair that helps dogs with incapacities in their legs move freely.

 

 

 

 

 

 

 

 

 

 

 

http://www.trendhunter.com/protrends/pet-technology

 

 

DOGTELLIGENT CONNECTED COLLAR:

 

American scientists have made a dog necklace that according to them it would help the training process to become more effective. It would help to know the health of your dog more precisely and the location of him through GPS and if it’s at night a LED light will guide you. The battery life is about 7 to 14 days depending on the dog´s activity. This invention is ideal for Doggy Buddy for the extra services such as training and to provide to our customers a more secure ride of their dog since they could be monitor trough GPS.

 

 

 

 

 

 

 

 

 

 

 

Comercio, E. (2015, May 22). El Comercio . Retrieved August 21, 2015, from http://elcomercio.pe/tecnologia/inventos/cientificos-crean-collar-inteligente-entrenar-perros-noticia-1812837

 

EDUCATIVE CLICKER (BRAND: TRIXIE):

 

It is a tool to optimize the learning process of the dog. It also works in cats, bunnies and birds. It projects a specific sound ideal for training and it has a bracelet for the trainers hand so he/she have it every minute. This tool will be useful for our industry since is ideal for Dog´s School and making better their learning.

 

 

 

 

 

 

 

 

 

 

 

 

 

Parra, A. (2015, May 8). Vetplace.pe. Retrieved August 21, 2015, from http://www.vetplace.pe/novedades/tecnologia-productos-para-perros-gatos/

 

THE CANINE SHOWER STALL:

 

This new portable shower is available for all owners who want to wash their own dogs. It contains 16 nozzles for having the best wash possible. In the industry of dog care, this machine is bought by vet centers and beauty salons for pets, due to the fact that it reduces the amount of water that is wasted and also it facilitates a person to wash a dog.

 

 

 

 

 

 

 

 

 

It will be important in our industry because as said before it is a “must-want” machine that facilitates activities for people who are taking care of dogs, making the organization more efficient when attending these cases.

 

Price Albornoz, J. (24 de October de 2013). Cyber Pets: tecnología para mascotas. Recuperado el 20 de August de 2015, de Young Marketing: http://www.youngmarketing.co/cyber-pets-tecnologia-para-mascotas/

 

 

FITBARK:

 

It is a new monitor specialized in a dog’s everyday activity (even sleep) and tracks all its process, so it’s being sold as a way to keep dogs and its owner connected giving advice about health, behavior and also led share moments with people connected through it.

 

 

 

 

 

 

 

 

Fitbark. (s.f.). Your dog's activity monitor. Obtenido de Fitbark: https://www.fitbark.com/

 

IPET TRACKER:

 

This is an accessory for dog’s necklace so that its owner can basically know where the dog is in case it becomes lost. The application will send an email or message if the dog walks beyond the limits that are established.

 

 

 

 

 

 

 

 

Many dog owners are willing to buy these new accessories and download this kind of apps because they are concern of what can happen to their pet. The industry must now how well connected are owners with their pet and how much the care about its safety.

 

Parra, A. (8 de May de 2015). Lo último en tecnología en productos para perros y gatos. Obtenido de VetPlace: http://www.vetplace.pe/novedades/tecnologia-productos-para-perros-gatos/

 

YANKO:

 

This device is perfect for people who want to record what their pet does during the whole day. It comes with a camera that captures what they would like, meaning that owners have the ability to know everything that their pet does. This warns the industry in the way that now the owner can see what is being done with their own pet.

 

 

 

 

 

 

 

 

 

Price Albornoz, J. (24 de October de 2013). Cyber Pets: tecnología para mascotas. Recuperado el 20 de August de 2015, de Young Marketing: http://www.youngmarketing.co/cyber-pets-tecnologia-para-mascotas/

 

ANALYSIS/ CONCLUSIONS:

 

The internet is a powerful tool for use in improving the competitiveness of industries, as it not only allows cost reductions but also innovation, service improvements, customer connectivity and reduced by the virtuality of geographical spaces. Having a well-implemented, functional, friendly, with good support and designed to meet the needs of customers achieve competitive advantages over competitors in the industry website.

 

Another way to promote the company and make it known is through social networks, such as: Instagram, Facebook and Twitter, considering that currently the most used by people.

 

This is very important to ongoing review and maintenance of social networks that comprise the company, where it can monitor both the experience and positive comments such as those negative where should intervene immediately in search of a solution and customer satisfaction.

 

Also we can concluded that technological factors are also some those products that we can use in our company to improve the best service not just only because of the walk of the dog but also in the service of cut hear and clean the pets, the product that we could use are very important for us because we need to give our customers the highest quality services that would bring people satisfaction and for us as a company would bring a loyalty from our clients.