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EXTERNAL FACTOR EVALUATION MATRIX (EFE)

The external factor evaluation matrix allows strategists to summarize and assets economic, social, cultural, demographic, environmental, governmental, legal, technological, and competitive information.

With the results from this matrix, it can be concluded that Doggy Buddy is just some points above the average weighted score which is 2.5. This means that the organization's strategies are looking forward to take advantage of opportunities and minimize the effects of threats. Doggy Buddy is not responding in an outstanding way but neither in poorly way.

EFE MATRIX

DOGGY BUDDY

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