Cooperation among Competitors: Doggy Buddy doesn’t count with too many formal competitors in the north of Bogotá, only one. The rest of its competitors are informal dog walkers which Doggy Buddy plans to have as walkers and that they work in our company. Since we are a small company just entering the industry, there are not cooperation among competitors for now.

Joint Venture/Partnering: in the beginning Doggy Buddy will not have any joint venture or partnering with any other company different than the informal dog walkers that we are going to hire. This is due to the fact that Doggy Buddy is a small and just beginning company in the industry with few economical resources.

Merger/Acquisition: this way of pursuing strategies will not be used for now in Doggy Buddy because we don’t have another organization or competitor of about equal size or another firm who wishes to purchase us. Since there is another competitor with the same purposes of Doggy Buddy but lacking of some services we offer (dogs bath), in the future there could be a friendly merger.

Private-Equity Acquisitions: this way of achieving strategies will not be used by Doggy Buddy since we don’t have stocks in the market since we are new and very small in the industry and in the general market.

First Mover Advantages: this advantage is taken by Doggy Buddy since in the industry Doggy Buddy will offer its service as the only one, except of the informal dog walkers that are not viewed as formal competitors. Doggy Buddy will gain market share and position in the industry, establishing long-term relationships with customers and their loyalty, suppliers and distributors. Although we are new in the market, Doggy Buddy will need to maintain its competitive advantage.

Outsourcing: in this mean for achieving strategies, Doggy Buddy outsourced its financial area with an accountant. Also, for the information systems, Doggy Buddy uses a program named Jagarmedical to manage the appointments of all customers and their general data making a data base of our customers. Also, Doggy Buddy uses a GPS Tracking Dog Device: each dog that will receive the walk from Doggy Buddy will have on their leash a GPS Tracking Dog Device, to guarantee their owners (our customers), the security of their dogs and the value that is added to the service providing them security and confidence in the company. This GPS is a management information system that will tell Doggy Buddy the precise location of the dog in case of emergency and helps the management of the organization to take strategic decisions. The GPS Tracking Dog Device that Doggy Buddy will use is called: “Tagg GPS Plus Pet Tracker: Tagg is Whistle's pet tracking device that attaches to your dog's collar and sends details about their location and daily activity directly to your phone”.