The Resource-Based View approach basically exposes that it is more important to take into account the internal factors for achieving and maintaining competitive advantage. They can be grouped in three main categories which are physical resources, human resources and organizational resources.

 

Basically, in this development, the resource-based view approach will be taken into account in managing and establishing internal factors such as management, marketing, finance, and others. The process of planning and organizing the ideas for Doggy Buggy in terms of its internal factors will give an approach to what the resource-based view will be for this organization.