The research and development activities that are performed in the companies to achieve succeed for survival, through a strategy of product development.

 

To take the research and development in a company there are two ways to do this, one is internal research and development, or the second way is to hire an agency to do this process. Our company is going to adopted the first form, this involves creating a special "department" to take care of the whole process of research and product development or service will improve, this won’t be possible at the beginning so for now the general manager  will be in charge of the research and the development section.

 

This strategy was developed to assess the domestic and foreign competition, it analyzes changes in consumer wants and needs and adopt new technologies; This will be done in order to continuously improve the service or develop new services of dogs care, that adapt to changes in the environment to have a comprehensive approach to increase the profits of the company, this will be done when the company starts formally working. For now only the competition will be evaluated.

 

In research and development should establish functions to successfully carry out the strategy, new products are developed first, then the product quality is improved and finally the manufacturing process is improved to reduce costs.

Research will be conducted in order to increase customers and plans to do, so first by surveys satisfaction of customers that we address, from which it will be seen in aspects should improve and develop a plan to implement new service or the solutions to which arrives considering the level of customer satisfaction with the service.