1. PLANNING

 

Planning is the process in which a company develops the managerial activities in order to prepare their organization for the future and the uncertainty it brings, by establishing its objectives, strategies, policies and goals. Planning makes a company more effective in their process for achieving success.

 

Forecasting:

 

• Some studies have shown that the families want to have a dog on their own more every time. The tendency that has been prevailing the latest years is to adopt a dog from terrible conditions and have him/her for you own. Even more important, people take care of their dog as if he/she were a human being, they treat their dog as their own baby. By knowing this, Doggy Buddy can adapt its planning by realizing the importance customers feel for their dogs so they will want the best qualified and secure service in town. Doggy Buddy can take this information as an advantage: the demand will increase as families increase and the necessity of having a dog increases too, and the importance customer gives to their dog will make them be willing to pay more for the services provided to their pet.

 

Source: Quiltros Magazine. Tendencia en augue: Perros y gatos humanizados

¿Hay un límite? http://www.quiltrosmagazine.cl/?seccion=&idreg=1600  

 

Objectives:

 

• Provide high quality dog walks with trained employees in order to satisfy customer needs.

• To offer their customers with additional pet services like “school” for their dogs with the latest and rare technology in the north of Bogotá.

• Doggy Buddy will count with rare and the most qualified technological resources for their services to satisfy their customer’s demands.  

• To enrich customer´s dog quality of life.

• To have the best work environment possible in order to guarantee our employees success and commitment to the company and their integrity.

• Stablish and accomplish the organizational culture throughout the company.   

• To create good relationships between departments and encourage all employees to be involve with the organization.

​

Goals to be achieved:

 

• To be the most recognizable company for dog walks and additional pet services.

• To be the customers first choice.

• To create enough profits in order to satisfy stakeholders and the success for the company in the future.

• To expand the services to more areas within Bogotá. 

 

Strategies:

 

• Hire the most qualified employees to guarantee quality in our services

• Launch packages that involve different services at lowest prices. For example, the more dog walks a customer needs in a month, the less the price. If a customer needs a walk and shower service, a discount will be applied and so on.

• Use the benchmark concept to identify dog services companies outside Colombia and be aware of the latest technology use.

• Create and invest money in advertising campaigns around the sector

• Creating emotional relationships with customers by providing discounts and presents for their dogs on their birthday.

 

Policies:

 

General policies for the whole organization (internal policies):

 

• Employees must be on time for work.

• Meet the schedule stablish with customers: pick up their dogs at time and leave them at time. For additional services, meet the time employees agreed with them.

• All employees (no matter their position) must and will be treated equally.

• All employees must accomplish their duties on time, with the appropriate dress code, following the safety requirements and with satisfaction (they need to be motivated).

• Dress code for walkers:

  • Pants and tee shirts of the company (with the company´s logo)

  • Comfortable tennis provided by the company

  • Small cross-body bag to keep the utensils appropriate for each dog 

• It is prohibited to consume alcohol or smoke within the organization facilities and while giving the dog walks.

• Doggy Buddy will have regular motivational activities for employees different than their work. 

 

Policies regarding customers:

 

• All customers must fill-up a template concerning all the necessary information of their dog: diseases, vaccines, if he/she is taking any medicine, date of birth, allergies, etc.

• At the end of the service provided by Doggy Buddy, the customers can leave any suggestion, recommendations, complains or claims, or positive comments (all these necessary for feedback and internal improvements).

• Customers must pay before the service is provided

 

Schedule of service:

 

Monday- Friday: 8:00 am- 6:00 pm

Saturday: 9:00 am- 4:00 pm

 

Prices:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. ORGANIZING

 

Organizing incorporates all managerial activities that result in a structure of task and authority relationship. It means deciding who does what and who reports to whom.

 

Organizational structure of DOGGY BUDDY:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Job descriptions:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

​​

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Salaries:

 

 

 

 

 

 

 

 

 

 

 

Benefits:

 

 

 

 

 

 

 

 

 

 

 

 

3. MOTIVATING

 

Motivating is the process of influencing people to accomplish specific objectives. Motivation explains why some people works hard and others do not, it involves efforts directed towards shaping human behavior, which includes leadership, communication, work groups, behavior, job satisfaction, job enrichment, needs fulfillment, employee morale and organization change.

 

Different forms of motivate our employees:

 

• Thanks employees for their job and their performance in the organization by giving them financial gratification and personal motivation.

• Take into account the ideas, thoughts and reviews of employees and involve them in decision making.

• Ascend or increase employee’s hierarchical level in the organization if he or she deserve it for his/her good performance and success in the organization.

• Celebrate the well performance and successes of employees and of the organization by doing some kind of activities which involves celebration, parties, festivals or reunions.

• Building trust in the abilities of employees by given them confidence and show them that what they are doing is a good action or good decision for the business.

• Recognize de employee of the month, this means the one who have better performance during the whole month and give him/her some bonus or financial reward for its good performance.

• Recompense the employee who gets additional costumers which could invest or use our service.

• Provide training to employees.

• Ease in permits to be with their families, important dates, events or emergencies (familiar events, personal needs, medical appointments etc.).

• Give employees dogs 50% of discount in any service they desire.

• Outings, trips or integration activities among employees and their families.

• Permits to spend with their family’s important dates (Christmas, New Year, Birthdays, etc.)

• Support our employees develop both professional and personal goals.

 

 

 

4. STAFFING

 

Staffing is the process in charge of all the human resource management. It includes various activities such as recruiting, interviewing, selecting, training, among others that involve the personnel of the company.

 

Hiring of employees:

 

In this organization the hiring of employees is done by to roles. First the Manager is the one in charge of hiring the Marketing and Advertising Management and the Chief Operating (Director of Employees); and secondly this last one role (Chief Operating) is in charge of hiring the Walkers, the Dog’s Barber and the Receptionist.

 

Staffing processes: 
 

​

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Psychological tests:

 

These Psychological tests will be applied to our candidates in the stage of the jobs interviews in order to know their personality and their different abilities.

 

Test of Rorschach: Is a projective technique and method of psycho. It is used to evaluate the personality and consists of ten sheets with ink spots. The psychologist will ask you which images could be seen in the spots. Usually in job interviews it applies a version of the test summary.

 

Test 16 PF (personality factors): Is a questionnaire that measures normal personality dimensions. It was design by a psychologist who defined 16 factors or fundamental features from which the personality is created.

 

Test of Luscher: Evaluates the psychological state of a person, their ability to withstand stress and to communicate. It is a test consisting of several sheets where colors and geometric forms appear that the person should order according to your preferences.

 

Policies:

All policies regarding the kind of treatment, rights and duties are described previously on the planning process; including things such as dress codes, prohibitions and others. 

Firing: 

When any employee is hired by the organization they sign a contract that reflect causes where they can be fired immediately or another reasons why the company can decided why to dismiss them. Some are mentioned next:

-Various periods of bad performance in terms of each specific duties.
-A great amount of bad comments from customers in treatment.
-Lost, kidnap or bad manage of dogs (For walkers and Barbers).
-Aggressive behaviors in the work environment.
-Killing, violate or mistreating to any kind of person or dog.
-Drug or alcohol abuse.
-Criminal case achieved.
-Poor commitment and accomplishment of labor schedules.
-Acts of stealing inside and outside the organization.

 

 

5. CONTROLLING

 

 

The controlling activities consist in ensure that the company works in a perfect way, the company needs to have a control in quality, financial aspects , inventory, expenses, sanctions. These factors would tell us if the employees are fulfilling the standards of the company.