Doggy buddy should pursue the conservative strategies. This strategy includes market penetration, market development, product development and related diversification. Meaning that doggy buddy has to focus in this factors that are the most appropriate for it. Our organization will follow market penetration by increasing its sells and obtain a better market share, in that way we can become more recognize as an organization of high quality service. The Market development; the idea of Doggy Buddy is to expand geographically obtaining more coverage, what will bring more costumers to use our service. Doggy Buddy is also pursuing the product development, we as an organization want to offer new services with different purpose to guaranty variability in what we offer. Finally, The related diversification, willing to offer new but related services that the purpose is the animal care.