Doggy buddy is positioned in the first quadrant of the Grand Strategy Matrix because it can be noticed from diferent studies that Colombian families are having dogs as pets in their homes and due to this factor, the industry in which our company is positioned has a notorious growth. As we are a company that gives a service of walking dogs we are going to be very competitive because this is a service that is provide by many independent workers so that gives us an a competitive advantage and aditionally the quality of service that is offered with the different implements represent a strong competitive position.